/* ICB Digital — site estático (migrado do WordPress/Elementor)
   Estrutura: base + cabeçalho/rodapé compartilhados, seções da home, seções das landing pages. */

:root {
  --bg: #1f1f1f;
  --bg-alt: #242424;
  --line: #454545;
  --pink: #ff3877;
  --green: #28e98c;
  --white: #fff;
  --muted: #d3d3d3;
  --footer-text: #5a5a5a;

  --lp-ink: #54595f;
  --lp-blue-1: #265599;
  --lp-blue-2: #012a5a;
  --lp-gold: #f5b000;
  --lp-green: #2ecc71;

  --f-display: 'Michroma', sans-serif;
  --f-body: 'Raleway', sans-serif;
  --f-ui: 'Roboto', sans-serif;
  --f-btn: 'Poppins', sans-serif;

  --container: 1140px;
  --header-h: 64px;
}

*, *::before, *::after { box-sizing: border-box; }

html { scroll-behavior: smooth; scroll-padding-top: var(--header-h); }

body {
  margin: 0;
  background: var(--bg);
  color: var(--white);
  font-family: var(--f-body);
  font-size: 16px;
  line-height: 1.5;
  -webkit-font-smoothing: antialiased;
  overflow-x: hidden;
}

img { max-width: 100%; height: auto; display: block; }
a { color: inherit; }
h1, h2, h3, p { margin: 0; }

.container {
  width: 100%;
  max-width: var(--container);
  margin: 0 auto;
  padding: 0 20px;
}

.icon { width: 1em; height: 1em; flex: none; }

/* ---------- Botões ---------- */
.btn-wa {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  padding: 12px 24px;
  border-radius: 3px;
  background: var(--green);
  color: #000;
  font-family: var(--f-btn);
  font-size: 19px;
  font-weight: 500;
  line-height: 1;
  text-decoration: none;
  transition: transform .2s ease, box-shadow .2s ease, background-color .2s ease;
}
.btn-wa:hover { background: #3cf59b; transform: translateY(-2px); box-shadow: 0 8px 24px rgba(40, 233, 140, .25); }
.btn-wa .icon { width: 19px; height: 19px; }

/* ---------- Cabeçalho ---------- */
.site-header {
  position: sticky;
  top: 0;
  z-index: 50;
  background: var(--bg);
  border-bottom: 1px solid var(--line);
  padding: 5px 0;
}
.site-header .container {
  display: flex;
  align-items: center;
  justify-content: space-between;
  min-height: 53px;
}
.site-header .logo img { width: 136px; }

.main-nav ul {
  display: flex;
  gap: 4px;
  list-style: none;
  margin: 0;
  padding: 0;
}
.main-nav a {
  display: block;
  padding: 0 7px;
  font-family: var(--f-body);
  font-size: 12px;
  font-weight: 500;
  line-height: 26px;
  text-transform: uppercase;
  text-decoration: none;
  color: var(--white);
  transition: color .2s;
}
.main-nav a:hover { color: var(--pink); }

.nav-toggle {
  display: none;
  width: 40px;
  height: 40px;
  padding: 0;
  border: 0;
  background: none;
  color: var(--white);
  cursor: pointer;
}
.nav-toggle span,
.nav-toggle span::before,
.nav-toggle span::after {
  display: block;
  width: 28px;
  height: 2px;
  margin: 0 auto;
  background: currentColor;
  transition: transform .25s, background-color .25s;
}
.nav-toggle span { position: relative; }
.nav-toggle span::before,
.nav-toggle span::after { content: ''; position: absolute; left: 0; }
.nav-toggle span::before { top: -8px; }
.nav-toggle span::after { top: 8px; }
.nav-open .nav-toggle span { background: transparent; }
.nav-open .nav-toggle span::before { transform: translateY(8px) rotate(45deg); }
.nav-open .nav-toggle span::after { transform: translateY(-8px) rotate(-45deg); }

@media (max-width: 860px) {
  .nav-toggle { display: block; }
  .main-nav {
    position: absolute;
    top: 100%;
    left: 0;
    right: 0;
    background: var(--bg);
    border-bottom: 1px solid var(--line);
    display: none;
  }
  .nav-open .main-nav { display: block; }
  .main-nav ul { flex-direction: column; gap: 0; padding: 8px 0 16px; }
  .main-nav a { padding: 12px 20px; font-size: 14px; }
}

/* ---------- Rodapé ---------- */
.site-footer { padding: 25px 0 40px; }
.site-footer .container {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 20px;
  padding-top: 25px;
  border-top: 1px solid #2f2f2f;
}
.site-footer p {
  font-family: 'Open Sans', sans-serif;
  font-size: 13px;
  line-height: 1.5;
  color: var(--footer-text);
}
.site-footer p span { color: #787878; }
.footer-social {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  width: 34px;
  height: 34px;
  border-radius: 6px;
  color: #69727d;
  border: 1px solid #333;
  transition: color .2s, border-color .2s;
}
.footer-social:hover { color: var(--green); border-color: var(--green); }
.footer-social .icon { width: 16px; height: 16px; }

.back-to-top {
  position: fixed;
  right: 20px;
  bottom: 20px;
  z-index: 40;
  display: flex;
  align-items: center;
  justify-content: center;
  width: 36px;
  height: 36px;
  border: 1px solid var(--green);
  border-radius: 4px;
  background: rgba(31, 31, 31, .85);
  color: var(--green);
  text-decoration: none;
  opacity: 0;
  visibility: hidden;
  transition: opacity .3s, visibility .3s;
}
.back-to-top.is-visible { opacity: 1; visibility: visible; }
.back-to-top .icon { width: 16px; height: 16px; }

/* ---------- Animação de entrada ---------- */
.js .reveal { opacity: 0; transform: translateY(24px); transition: opacity .7s ease, transform .7s ease; }
.js .reveal.is-in { opacity: 1; transform: none; }
@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  .js .reveal { opacity: 1; transform: none; transition: none; }
}

/* =========================================================
   HOME
   ========================================================= */

.eyebrow {
  font-family: var(--f-body);
  font-size: 20px;
  font-weight: 500;
  line-height: 1;
  color: var(--white);
  margin-bottom: 18px;
}
.eyebrow--pink { color: var(--pink); }
.hl-pink { color: var(--pink); }

.section-title {
  font-family: var(--f-display);
  font-size: 40px;
  font-weight: 400;
  line-height: 1.25;
}

/* Hero */
.hero {
  position: relative;
  display: flex;
  align-items: center;
  min-height: 700px;
  padding: 80px 0;
  background: url('/images/hero-maquina-de-vendas.jpg') center right / cover no-repeat;
}
.hero::before {
  content: '';
  position: absolute;
  inset: 0;
  background: linear-gradient(266deg, rgba(0, 0, 0, 0) 0%, var(--bg) 100%);
}
.hero .container { position: relative; }
.hero-content { max-width: 560px; }
.hero h1 {
  font-family: var(--f-display);
  font-size: 48px;
  font-weight: 600;
  line-height: 1.23;
  margin-bottom: 28px;
}
.hero-lead {
  font-size: 24px;
  font-weight: 300;
  line-height: 1.1;
  margin-bottom: 24px;
}
.hero-lead b { font-weight: 500; }
.hero-cta-text {
  font-size: 24px;
  font-weight: 600;
  line-height: 1.1;
  margin-bottom: 24px;
}

/* Jornada de compra */
.journey { padding: 110px 0; }
.journey .section-title {
  font-size: 36px;
  line-height: 1.36;
  text-align: center;
  max-width: 900px;
  margin: 0 auto 60px;
}
.journey-list {
  list-style: none;
  margin: 0 auto;
  padding: 0;
  max-width: 860px;
}
.journey-item {
  position: relative;
  display: grid;
  grid-template-columns: 37px 1fr;
  gap: 0 24px;
  padding-bottom: 44px;
}
.journey-item:last-child { padding-bottom: 0; }
.journey-item:not(:last-child)::before {
  content: '';
  position: absolute;
  left: 18px;
  top: 37px;
  bottom: 0;
  border-left: 1px solid var(--green);
}
.journey-icon {
  display: flex;
  align-items: center;
  justify-content: center;
  width: 37px;
  height: 37px;
  border-radius: 50%;
  background: var(--c);
  color: var(--white);
}
.journey-icon .icon { width: 18px; height: 18px; }
.journey-item h3 {
  font-family: var(--f-display);
  font-size: 25px;
  font-weight: 500;
  line-height: 1.2;
  margin: 4px 0 8px;
}
.journey-item p {
  font-size: 24px;
  line-height: 1.5;
  color: var(--muted);
}

/* O que entregamos */
.services { padding: 100px 0; }
.services-grid {
  display: grid;
  grid-template-columns: 1fr 2fr;
  gap: 40px;
  align-items: start;
}
.services-intro {
  position: sticky;
  top: calc(var(--header-h) + 40px);
}
.services-intro .section-title {
  font-size: 31px;
  font-weight: 300;
  line-height: 1.6;
}
.services-cards {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 20px;
  align-items: start;
}
.services-col { display: grid; gap: 20px; }
.services-col:nth-child(2) { margin-top: 60px; }
.service-card {
  padding: 20px;
  border: 1px solid #b6b6b6;
  border-radius: 10px;
  transition: border-color .25s, transform .25s;
}
.service-card:hover { border-color: var(--c); transform: translateY(-3px); }
.service-card .icon { width: 26px; height: 26px; color: var(--c); margin-bottom: 14px; }
.service-card h3 {
  font-family: var(--f-display);
  font-size: 26px;
  font-weight: 600;
  line-height: 1.2;
  margin-bottom: 14px;
}
.service-card p {
  font-family: var(--f-ui);
  font-size: 16px;
  font-weight: 300;
  line-height: 1.5;
}

/* Fundo com textura (metodologia e parceiros) */
.textured {
  position: relative;
  background: var(--bg-alt);
  isolation: isolate;
}
.textured::before {
  content: '';
  position: absolute;
  inset: 0;
  z-index: -1;
  background: url('/images/textura-ondas.png') center / cover no-repeat;
  opacity: .16;
}

/* Metodologia */
.method { padding: 100px 0; }
.method .section-title { text-align: center; margin-bottom: 60px; }
.method-steps {
  list-style: none;
  margin: 0;
  padding: 0;
  display: grid;
  grid-template-columns: repeat(4, 1fr);
}
.method-step {
  padding: 0 28px;
  text-align: center;
}
.method-step + .method-step { border-left: 1px solid rgba(255, 255, 255, .12); }
.method-num {
  display: block;
  font-family: var(--f-display);
  font-size: 48px;
  font-weight: 600;
  line-height: 1.06;
  color: #fc3876;
  margin-bottom: 20px;
}
.method-step h3 {
  font-family: var(--f-display);
  font-size: 15px;
  font-weight: 600;
  line-height: 1.2;
  margin-bottom: 12px;
}
.method-step p { font-size: 15px; line-height: 1.5; }

/* Manifesto */
.manifesto { padding: 100px 0 90px; }
.manifesto .section-title { line-height: 1.4; margin-bottom: 24px; }
.manifesto p {
  max-width: 980px;
  font-size: 20px;
  line-height: 1.5;
  color: #fdfdfd;
}

/* Parceiros */
.partners { padding: 100px 0; text-align: center; }
.partners-sub {
  font-size: 24px;
  font-weight: 300;
  line-height: 1.3;
  margin-top: 16px;
}
.partners-divider {
  width: 100px;
  height: 2px;
  margin: 30px auto 50px;
  background: var(--pink);
  border: 0;
}
.partners-rows { display: grid; gap: 20px; }
.partners-row {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 20px;
  padding: 10px 30px;
  border-radius: 20px;
  background: rgba(255, 255, 255, .5);
}
.partners-row img {
  width: 100%;
  max-width: 170px;
  margin: 0 auto;
  aspect-ratio: 1;
  object-fit: contain;
}

/* Contato */
.contact { padding: 100px 0; }
.contact-content { max-width: 620px; }
.contact .section-title { margin-bottom: 24px; }
.contact-text {
  font-size: 24px;
  font-weight: 300;
  line-height: 1.1;
  margin-bottom: 30px;
}
.contact-text + .contact-text { margin-top: -6px; }

@media (max-width: 1024px) {
  .hero h1 { font-size: 40px; }
  .services-grid { grid-template-columns: 1fr; }
  .services-intro { position: static; }
  .service-card h3 { font-size: 22px; }
  .method-steps { grid-template-columns: repeat(2, 1fr); row-gap: 50px; }
  .method-step:nth-child(3) { border-left: 0; }
}

@media (max-width: 767px) {
  .section-title { font-size: 28px; }
  .hero {
    min-height: 0;
    padding: 70px 0;
    background-position: 70% center;
  }
  .hero::before { background: linear-gradient(180deg, rgba(31, 31, 31, .55) 0%, rgba(31, 31, 31, .85) 100%); }
  .hero h1 { font-size: 30px; }
  .hero-lead, .hero-cta-text { font-size: 20px; }
  .journey, .services, .method, .manifesto, .partners, .contact { padding: 70px 0; }
  .journey .section-title { font-size: 24px; margin-bottom: 40px; }
  .journey-item { gap: 0 16px; }
  .journey-item h3 { font-size: 20px; }
  .journey-item p { font-size: 18px; }
  .services-intro .section-title { font-size: 24px; }
  .services-cards { grid-template-columns: 1fr; }
  .services-col:nth-child(2) { margin-top: 0; }
  .method-steps { grid-template-columns: 1fr; }
  .method-step + .method-step { border-left: 0; }
  .manifesto p { font-size: 18px; }
  .partners-sub { font-size: 19px; }
  .partners-row { grid-template-columns: repeat(2, 1fr); padding: 10px 16px; }
  .contact-text { font-size: 20px; line-height: 1.3; }
  .site-footer .container { align-items: flex-start; }
}

/* =========================================================
   LANDING PAGES (Google Ads / Marketing Digital)
   ========================================================= */

.lp { font-family: var(--f-ui); }

.btn-lp {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  padding: 14px 30px;
  border-radius: 40px;
  background: linear-gradient(180deg, #34d77b 0%, #1fae5a 100%);
  color: var(--white);
  font-family: var(--f-ui);
  font-size: 20px;
  font-weight: 500;
  line-height: 1;
  text-transform: uppercase;
  text-decoration: none;
  box-shadow: 0 6px 18px rgba(31, 174, 90, .3);
  transition: transform .2s, box-shadow .2s;
}
.btn-lp:hover { transform: translateY(-2px); box-shadow: 0 10px 26px rgba(31, 174, 90, .4); }
.btn-lp .icon { width: 20px; height: 20px; }
.lp-cta { padding: 40px 0; text-align: center; }

/* Sub-cabeçalho das LPs */
.lp-bar { padding: 30px 0; }
.lp-bar .container {
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 20px;
}
.lp-bar img { width: 170px; }
.lp-bar ul {
  display: flex;
  gap: 24px;
  list-style: none;
  margin: 0;
  padding: 0;
}
.lp-bar a {
  display: inline-flex;
  align-items: center;
  gap: 8px;
  font-size: 15px;
  font-weight: 500;
  color: #cfcfcf;
  text-decoration: none;
  transition: color .2s;
}
.lp-bar a:hover { color: var(--white); }
.lp-bar .icon { width: 14px; height: 14px; color: var(--lp-green); }

/* Hero claro */
.lp-hero {
  display: flex;
  align-items: center;
  min-height: 500px;
  padding: 60px 0;
  background-color: #f9f9f9;
  background-position: center right;
  background-size: cover;
  background-repeat: no-repeat;
  color: var(--lp-ink);
}
.lp-hero--google { background-image: url('/images/lp/banner-google-ads.jpg'); }
.lp-hero--marketing { background-image: url('/images/lp/banner-marketing-digital.jpg'); }
.lp-hero-content { max-width: 600px; }
.lp-hero h1 {
  font-size: 32px;
  font-weight: 600;
  line-height: 1.2;
  text-decoration: underline;
  text-underline-offset: 6px;
  text-decoration-thickness: 2px;
  margin-bottom: 12px;
}
.lp-hero-title {
  font-size: 32px;
  font-weight: 500;
  line-height: 1.2;
  margin-bottom: 14px;
}
.lp-hero-title b { font-weight: 700; }
.lp-hero-sub {
  font-size: 25px;
  line-height: 1.25;
  margin-bottom: 28px;
}

/* Faixas azuis */
.lp-blue {
  padding: 90px 0;
  background: linear-gradient(90deg, var(--lp-blue-1) 0%, var(--lp-blue-2) 100%);
}
.lp-divider {
  width: 80px;
  height: 3px;
  margin: 0 auto 26px;
  border: 0;
  background: var(--lp-gold);
}
.lp-divider--green { background: var(--lp-green); margin-top: 20px; margin-bottom: 0; }
.lp-title {
  font-size: 32px;
  font-weight: 600;
  line-height: 1.25;
  text-align: center;
}
.lp-title .normal { font-weight: 400; }
.lp-text {
  font-size: 24px;
  line-height: 1.45;
  margin-top: 30px;
}
.lp-text b { font-weight: 700; }
.lp-text p + p { margin-top: 1.45em; }

/* Cards de detalhes */
.lp-details { padding: 90px 0 30px; }
.lp-title--muted { color: #9aa0a6; text-transform: uppercase; }
.lp-cards {
  display: grid;
  grid-template-columns: repeat(3, 1fr);
  gap: 30px;
  margin-top: 50px;
}
.lp-card {
  background: var(--white);
  overflow: hidden;
  box-shadow: 0 10px 30px rgba(0, 0, 0, .25);
  transition: transform .25s;
}
.lp-card:hover { transform: translateY(-4px); }
.lp-card img { width: 100%; aspect-ratio: 3 / 2; object-fit: cover; }
.lp-card-body { padding: 24px 24px 30px; }
.lp-card h3 {
  font-size: 24px;
  font-weight: 400;
  line-height: 1.2;
  color: #333;
  margin-bottom: 12px;
}
.lp-card p { font-size: 14px; line-height: 1.6; color: #777; }

/* Resultados */
.lp-results-sub {
  font-size: 30px;
  line-height: 1.25;
  text-align: center;
  margin-top: 10px;
}
.lp-results-list {
  display: grid;
  gap: 50px;
  max-width: 900px;
  margin: 50px auto 0;
}
.lp-result img { width: 100%; border-radius: 4px; }
.lp-result p {
  font-size: 22px;
  line-height: 1.35;
  text-align: center;
  margin-top: 16px;
}

/* Carrossel de logos */
.lp-logos {
  padding: 40px 0;
  background: #f4f4f4;
  overflow: hidden;
}
.lp-logos-track {
  display: flex;
  width: max-content;
}
.lp-logos-track.is-looping { animation: lp-marquee 70s linear infinite; }
.lp-logos:hover .lp-logos-track { animation-play-state: paused; }
.lp-logos-track img {
  width: 170px;
  height: 170px;
  margin: 0 20px;
  object-fit: contain;
}
@keyframes lp-marquee { to { transform: translateX(-50%); } }
@media (prefers-reduced-motion: reduce) {
  .lp-logos { overflow-x: auto; }
  .lp-logos-track.is-looping { animation: none; }
}

/* Por que escolher */
.lp-why .lp-text { font-size: 22px; }
.lp-why .lp-cta { padding-bottom: 0; }

/* Como funciona */
.lp-how { padding: 90px 0 30px; }
.lp-how-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 50px;
  align-items: center;
  margin-top: 50px;
}
.lp-steps { list-style: none; margin: 0; padding: 0; display: grid; gap: 26px; }
.lp-steps h3 {
  font-size: 25px;
  font-weight: 700;
  line-height: 1.2;
  color: #c9ccd0;
  text-decoration: underline;
  text-underline-offset: 5px;
  margin-bottom: 8px;
}
.lp-steps p { font-size: 20px; line-height: 1.4; color: #a5a9ae; }
.lp-how-img { position: sticky; top: calc(var(--header-h) + 40px); }

.lp-copyright {
  padding: 18px 0;
  background: #000;
  text-align: center;
  font-size: 12px;
}

@media (max-width: 1024px) {
  .lp-cards { grid-template-columns: 1fr 1fr; }
}

@media (max-width: 767px) {
  .lp-bar .container { flex-direction: column; }
  .lp-bar img { width: 150px; }
  .lp-bar ul { gap: 16px; flex-wrap: wrap; justify-content: center; }
  .lp-hero { position: relative; min-height: 0; padding: 60px 0; background-position: 80% center; }
  .lp-hero::before { content: ''; position: absolute; inset: 0; background: rgba(249, 249, 249, .88); }
  .lp-hero .container { position: relative; }
  .lp-hero h1, .lp-hero-title { font-size: 26px; }
  .lp-hero-sub { font-size: 20px; }
  .btn-lp { font-size: 17px; padding: 14px 24px; }
  .lp-blue, .lp-details, .lp-how { padding: 60px 0; }
  .lp-title { font-size: 25px; }
  .lp-text, .lp-why .lp-text { font-size: 18px; }
  .lp-cards { grid-template-columns: 1fr; }
  .lp-results-sub { font-size: 21px; }
  .lp-result p { font-size: 18px; }
  .lp-logos-track img { width: 120px; height: 120px; margin: 0 12px; }
  .lp-how-grid { grid-template-columns: 1fr; }
  .lp-how-img { position: static; }
  .lp-steps h3 { font-size: 21px; }
  .lp-steps p { font-size: 17px; }
}